Connected Insurance programs require more than technology in order to succeed.  We're convinced that our significant domain expertise is an important part of our success, which we love to share with our partners. 

The Workshop is the best way to determine which of the programs is best for your needs.

Regardless of the approach, capturing the consumer's mind share is very hard as the average driver only thinks of their insurance needs 7 minutes per year. That is a very small window of opportunity to be relevant and to of mind. This is the goal we seek to achieve, without overloading prospects of customers with information. 

As with any new endeavor, the first step is to properly asses where we are, where we want to go, and plan how to realistically get there.  To facilitate this objective, we start every new project with a short on-site workshop, designed to reunite all of the key stakeholders within your organization, bringing their own experience and expectations to light.


Your objectives

Your product ambitions will affect your business goals, which will lead to programs being suitable for different customer segments.  Together, we will collect your requirements so we can design the ultimate program, helping you make informed decisions.  Our goal is to assist you in selecting the right market approach and explain the product in a way as to optimize your customers’ enthusiasm for such programs.

A common goal

Our approach to going from thinking about launching a program to actually launching one focuses on achieving business benefits, beyond technology considerations.  We recommend a Crawl, walk, run methodology which happens in 3 simple phases over a 6-month time frame.  The outcome is a highly adapted product road map with realistic implementation timelines and calculated decisions regarding which technological approaches to take, based on your needs, strengths and opportunities.

Our investment in you

This phase is an investment from our team, which is then mobilized to work in joint collaboration with your team, so as to minimize the initial deployment investment, while ensuring the success of your connected insurance program, with a large and profitable deployment.

Our commitment to you

We bring everything we've got to ensure your success, including our vast industry knowledge, lessons learnt and expertise gained from previous implementations to demonstrate the power and capabilities of connected insurance, We help you assess your local market potential and specific competitive landscape, while exploring global insurance mega trends.


Discovering, Learning, Sharing

Together, we collaborate in a think-tank style setting to re-invent how insurance can be in the future, pushing the limits and exploring all options.  Here are some of the items on the agenda;

  • Review Baseline solution capabilities and limitations
  • Deep dive overview on Baseline's technology and capabilities
  • Discover the branding and e-marketing possibilities of connected insurance
  • Assess value of data contextualization and overall scoring / rating formulas (weather, speed limits, traffic, etc.)
  • Correlation between data captured, behaviours and claims
  • Explore optimal program characteristics (monthly billing, prepayment, value-added services, etc)
  • Acquire a general understanding of the Customer’s requirements for go-to-market phase
  • Prioritize which features should be made available, when and why
  • Identify the ideal team structure to move towards a Testdrive
  • Identify and prioritize any feature / capability gaps for the  roll out

The Workshop is designed to bring together all of the stakeholders within your company long enough to align them in ways so that they are enabled to gather facts, analyse customer's needs and trends, evaluate them and make enlightened decisions on which approaches to prioritize regarding technology, staffing, product management and marketing.


Business Model Canvas

In many ways, launching a connected insurance program is similar to crating a start-up within an existing organisation.  We leverage the Strategyzer Business Model Canvas methodology to set to building blocks for success. Here are some of the areas we cover;

  • Key partnerships
  • Key activities
  • Key resources
  • Value propositions
  • Customer segments
  • Customer relationships
  • Channels
  • Cost structure
  • Revenue streams
  • Regulatory requirements
  • Profit & Loss forecasts
  • Competitive landscape
  • Pricing & Underwriting strategy
  • Strength / Weakness / Oppotunity / Threat analysis
  • Success metrics (Adoption rates, revenues, scenarios, metrics)

During the workshop, experiences from other programs we’ve launched around the world will be shared to show you the art of possible and let your creative and technical teams align to your strategic objectives and ambitions.  Lessons learnt from previous implementations will be shared so you can learn from other’s experience.

We mobilize our team to work in a joint and collaborative manner with yours, minimizing initial investment going towards the deployment while maximizing the chances for a viable go-to-market with a larger and profitable roll-out after an in-depth initial analysis.


Technology deep dive

Connected insurance programs allow policyholders to access better products and obtain faster service from their smartphones.  For this to truly happen efficiently, existing core insurance systems must be connected to the overall experience.  During the Workshop, we explore the following items from your systems and ours together;

  • Baseline's AWS Cloud architecture
  • Comparing our IT Security policies to yours
  • Reviewing our Service Level Agreement response times & flows
  • Real time telemetry message streaming
  • Authentication systems
  • Data reliability, availability, redundancy, security & retention policies

Solution capabilities

Together, we collaborate in a think-tank style setting to re-invent how insurance can be in the future, pushing the limits and exploring all options.  Here are some of the items on the agenda;

Product design

  • Mobile Quote Builder
  • Monthly Coverages
  • On-Demand Coverages
  • Telematics Underwriter
  • VIN Database Configuration
  • Rating Engine Configuration
  • Logistics Configuration

Policy Administration

  • Policy management
  • Claims management
  • Billing & Payment configuration
  • Accident detection
  • Self-Service repair guidance

Customer engagement

  • Configurable App features
  • Configurable App branding
  • Configurable terms of use
  • Communication & Workflow triggers
  • SMS capabilities
  • e-mail capabilites
  • In-app push opportunities
  • Live Chat best practices

Telematics Scoring & Rating

  • Event qualification
  • Scoring & Behavioral thresholds
  • Comparing multiple score scenarios
  • Smartphone make & model whitelisting

Gamification design

  • Badges (Types & Levels)
  • Missions (Types & Benefits)
  • Leaderboard configuration
  • Coins configuration
  • Rewards set-up and management

Program design

Every connected insurance program has its own objectives.  After the discovery phase in the Workwhop, the team whiteboards in a think-tank style setting to re-invent how insurance can be in the future, pushing the limits and exploring all options.  Here are some of the primary objectives

  • Determine & prioritize the minimally required mobile app features
  • Identify technology integration touch points
  • Decide on the program configuration & bluetooth device scenarios (if applicable)
  • Review the needs of each department manager
  • Design the high level product pricing & underwriting objectives
  • Analyse what the high level product pricing would be
  • Establish the product differentiation goals
  • Decide on branding, marketing & promotion strategies

Connected Insurance programs are often undertaken to meet growing industry needs such as: personnalisation, on-demand, predictive analytics, improved customer experience, fairness, partnership ecosystems, and more.  Desired outcomes are often consistent with broader digital and customer objectives.

Increasingly, we see that innovation expectations are not price-centric, but instead focus on providing better customer experience; be it safety, rewards, convenience, self-service or other.

Creating these new capabilities often require many adjustments to the current operating models, requiring business analysis, technical integration, and more than anything else, change management.

The most successful programs correspond to customer trends, acceptance and feedback.  Social interaction and digital convenience are requirements to achieving take up rates leading to mass market adoption.

Together in the Workshop, we address all of these various product design and planning requirements as effectively as possible.


Project governance

At the point where the team feels confident about the product characteristics, its time to establish the project plan to get everything up and running within a mutually established timeline.  The phase following a workshop is an intense configuration and implementation process we call Testdrive.  Here's what we determine in the Workshop prior to that next phase;

  • Define the implementation team members, structure, roles & responsibilities
  • Introduction and presentation to new collaborators, as required
  • Define project management methodoloty
  • Decide on project management tools
  • Establish the key success metrics
  • Build a first pass, high-level project schedule
  • List the key risks and mitigation strategies
  • Establish the change management process
  • Agree on the deployment sequence and timing

Post-launch operations planning

As the project starts moving towards an intense implementation phase, it is critical to ensure that post-launch operations are planned well in advance of a launch.  Here are items which are initially reviewed in the Worshop, but typically decided during the next phase of the program, the Testdrive;

  • Testdrive objectives and success criteria
  • Staffing allocation for customer service, marketing, technical support and ongoing innovation
  • Extended pre launch internal testing
  • Continuous innovation & future release management
  • Customer feedback mechanisms
  • Level 2 support expectations from Baseline
  • Logistics for telematics device procurement and distribution (if required)
  • Financial planning for an extended roll-out
  • Progressive roll-out planning

Once programs go live, customer experience must to be maintained and continually improved, data needs to be used and systems need to sustain the volume of transactions, among others.  We will discuss your product objectives to advice on operational impact.

The next step is a program launch, click below to read find out more.


See our solutions in action 

Seeing is believing.  We'd love to show you more.

Simply fill in the form on the right and we'll send you a more information about our solutions.  Creating connected insurance programs has never been easier.  We'd be delighted to share our experience with you.


  • 20 + connected insurance projects 
  • Millions of policyholders already connected
  • Insurance partners spanning the globe