Why Many Insurers Choose Us to Deliver Connected Insurance:


We Measure Success Relentlessly

Command Center has built-in dashboards to show the overall program's success over time, measured in:

  • Adoption rate
  • Quotes
  • Purchases
  • Claims / Telematic data
  • Retention Rate
  • Gamification interaction
  • Internal agent system usage

We Innovate Efficiently

With our subscription-based offering, we will never charge for added features or improvements to the CommandCenter. You'll even be able to participate in the creation of the roadmap, and prioritization of the features that will be worked on in the future. In an effort to:

  • Create better insurance products
  • Leverage an all included SaaS solution
  • Guarantee your IT Security
  • Rely on high availability and uptime
  • Shorten your time to market

We Deliver Transformation

Prospective clients can download your customized branded smartphone application and within 10 trips or less, obtain a real quote. Along with answering a few questions, users will be able to purchase and bind a real policy right from the mobile app.

We Provide More Options

BaseDrive supports the two most popular forms of connected insurance:

  • Pay-how-you-drive (PHYD): Providing rebates for actual safe driving to customers who have 'traditional' policies.
  • Pay-as-you-drive (PAYD): A low monthly minimum fee, plus a cost per km driven, calculated and invoiced through the app.

We Have a Proven Track Record

Remove all of the risks of partnering with the wrong vendor by allowing the use of our technology in a very 'life-like' trial, before making any investment or purchasing decision.


We Serve Passionately

Our growth approach is not to onboard as many new insurance partners as we can, but rather, given our business model, make our existing insurance partners as successful as they can be.


We're Marathon Runners

Baseline's revenue model is designed so that we are only financially successful when our customers have had proven commercial success after having used our solutions. This aligns our interests beyond technology, with real business benefits, only attainable over long term partnerships. 

We're Serious About Support

During every phase of a connected insurance program, we provide a dedicated customer success manager at no cost. We do this to make sure our insurance partners get the most out of our evolving capabilities in the short, medium and long term.  In case of emergencies, this assistance is available on a 24/7 basis.

We're Open About Our Roadmap

We’re constantly improving our solutions, putting the needs of our partners first. To facilitate this collaboration, we’ve made our product roadmap available online, providing total transparency to allow our partners to submit new ideas and voting on existing ones.


We Foster Co-Creation

Our partners are part of a large group of insurers around the world which all participate in the usage, and contribution of the continuous improvement of the solution, collaboratively, with our product managers over time.


We Encourage Collaboration

We regularly hold online webinars, in person user groups, on site workshops with our multiple insurance partners to create an ecosystem of learning and best practices. In addition, we have online communities (forums) reserved exclusively to our partners worldwide. We provide and foster the following collaborative platforms:

  • Annual Baseline User Groups
  • Quarterly Webinars
  • Idea Suggestion Portal
  • Online User Community/Forum

We're Evolving Quickly

  • 100% of our solutions are based on the same technology
  • You'll benefit from continuous improvements being made for other clients all the time, at no cost
  • Obtain new features every month, for no extra cost
  • Quality is constantly increasing as automated testing increases across solution

Why Baseline?

We've reinvented insurance for mobile policyholders by helping insurers use real-time IoT data, resulting in simpler products, lowering expenses and offering better pricing.

We invest time and money in every new program we launch. Each brings new challenges, and opportunities to add new capabilities to CommandCenter. We commit to deliver fully functional solutions over sustained and long term efforts, continuously enhancing features and capabilities so that our insurance partner's programs attain commercial success, at no-cost beyond normal licensing fees.

Using our solid technology offerings as a backbone, we are convinced that it is our vast and highly diversified experience which makes our programs stand out, and succeed.

Our goal is to help you quickly, and effectively improve your customer engagement while navigating your way through the new possibilities brought on by the vast proliferation of smartphones, usage-based insurance, digital customer service channels and the quickly changing landscape of the insurance industry.

Our ambition is nothing short of re-inventing insurance, from a customer’s perspective. To achieve this, we believe that it is essential to build from what exists, the baseline, and evolve, iteratively, always listing to the policyholder’s needs, desires and expectations to guide new and innovative product solutions forward.


We Have a Proven Track Record of Returns

Before making any investments, it is essential to first create a business case which not only justifies the expense, but shows how great the return will be, in how much time, and with what degree of certainty. There are 9 KPIs where we can help isolate both costs, and returns, to justify the effort and investment of such programs.

  • Reduce claims administration expense ratios
  • Reduce combined loss ratios (Bodily Injury & Physical Damage)
  • Reduce general customer service costs
  • Reduce fraud costs (direct & analysis)
  • Reduce customer acquisition costs
  • Increase customer retention
  • Increase customer engagement
  • Increase new revenue streams from micro-insurance purchases
  • Increase new insurance sales by cross-promoting to banking clients


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