Insurance, Made Mobile

Most consumers view insurance as a necessary evil; something complicated to understand but needed none the less. Insurers are well aware of the stigma insurance holds and have difficulty keeping up with client expectations and adapting to new technologies needed to better serve their clients.

Our mission is to empower insurers in a mobile world and deliver best in class solutions to their clients.



Constantly Experimenting

We aren't chemists, but we could be. We're continuously combining new elements and adapting insurance to the digital age. We create amazing customer experiences.


Imagination at Work

Being innovative requires ambition, courage and determination. Our experience and solutions enable insurers to attain their full potential. It all starts by looking at things in a new & different light.

We Are Connected Insurance

Making better insurance doesn’t have to be complex. It doesn't require the time and financial implications of traditional digital transformation projects. At Baseline, our innovative solutions eliminate the need of forcing rigid and disconnected legacy systems to attempt things they were never built to do. We allow insurers to quickly implement scaleable, cloud based platforms that eliminate complex digitization by unifying old and new data in one single hub

Baseline is proud to deliver game-changing connected insurance solutions:


Connected insurance programs are far more than just mobile applications; they require entirely new customer engagement, policy administration and product design capabilities. Command Center is all that and more, and is available to insurers as a simple and secure online monthly subscription solution. 

Basedrive logo

The ideal platform for personal auto insurers looking to launch a turn-key connected insurance smartphone application solution using their own branding.


AVAILABLE SOON:  The Behaev app is designed for all drivers to download, earn rewards and connect them to participating insurers in their region.

Resident logo with previous colors (1)-1

An app designed exclusively for municipal employees, Resident helps municipalities provide better service for their residents. Resident is typically sponsored by municipal insurers. 


An app-based safety recognition program allowing commercial drivers to earn and redeem rewards while their fleets can obtain connected insurance coverage from affiliated insurers.

Some of Our Basedrive Powered Achievements


Converting safety conscious drivers to policyholders in Brazil

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Offering pay-per-use insurance to online digital banking clients in France


Providing valuable discounts to existing policyholders in Canada


Allowing traditional banking clients to discover their driving habits


Innovating with Europe’s first usage & behaviour based connected insurance solution


Helping save lives of young drivers between the ages of 16 to 24


Nothing to Purchase

Our entire suite of solutions are offered as a simple monthly subscription, not on hardware or software costs. Our pricing is primarily based on successful business outcomes. Your success is our success, literally.

Mitigate Risk

Our solutions allow our insurance partners to better understand and reduce their underwriting risks. Our pricing model is designed so that any possible technological, logistical & commercial risks related to our deployments are mitigated as well.

Never Obsolete

We invest heavily in continual improvement. Our solutions are constantly evolving on a global scale to both meet and exceed the demands of our insurance partners; whom rightfully demand that security and capabilities evolve, and redundancies are eliminated.


In the news

We're proud to be featured on many social media outlets by our partner BDC, Canada's leading bank for entrepreneurs. Click social media links below to read more.


We Deliver Digital


1. Self Service

70% of today's modern customers expect a company website to include a self-service application. 40% prefer self-service over human service.

2. Immediate Help

25% of customers expect a response from a customer service team within 10 minutes via social media.

3. Authenticity

No scripts, no robots. Customers expect to talk to brands informally, on their chosen media, and expect the brand to match their style.

4. Personal Service

Customers expect brands to know them, to understand their problems and use their history to personalize solutions just for them.


5. Problem Solved

Customers expect their problem solved, first time around, on the channel they choose. 25% will leave a brand after 1 bad experience.

6. Help Where They Want It

Customers expect to interact with agents where it suits them, be it Facebook, Twitter, email, web chat or phone.

7. Mobile First

Customer service should be mobile friendly and sites should be responsive for web chat and self-service for any device.

8. Save Time

Modern customers value their time more than anything else. They want their issue resolved the first time on the channel they use.

We're Accessible

We're There When You Need Us

The average adult spends at least 35 hours per month using a smartphone (far more with younger users), while the average policyholder thinks of insurance only 7 minutes per year. When you're ready to discuss insurance, we're there for you.

Today’s digital native policyholder expects no less from their insurance provider than they do from any other product or service they now use from their smartphone. Everything is becoming an app, are you ready ? 

  • 89% of smartphone usage are apps (compared to using a mobile browser)
  • 85% of users prefer native applications vs. mobile web pages
  • 52% of all time spent by users on a mobile device is consulting digital media
  • 42% of e-commerce sales are now from smartphone apps, not web portals, for the top 500 e-merchants

Baseline Has a Proven Track Record

For nearly a decade, we've used a 'crawl, walk, run' approach to helping insurers launch connected insurance programs. We help make sure that insurers go from thinking about launching a program to actually doing it in as little as 12 weeks. It's never been easier or more cost effective to develop innovative insurance solutions which policyholders want.







Internal Pilot



Seeing is Believing

See the power of the Baseline solution in action.

Simply fill in the form on the right and we'll send you information about our solutions. Creating a connected insurance program has never been easier. Working with Baseline is a great decision insurers have been making for nearly a decade:

  • 20 + connected insurance projects 
  • Millions of policyholders already connected
  • Insurance partners spanning the globe

Request more information