Baseline celebrates successful Brazilian expansion today

By Lyne Potvin on Nov 7, 2018 12:35:30 PM


Yesterday, after over 2 years of hard work by my team and our international legal, accounting and fiscal advisors, Baseline serviços de telematica ltda, our wholly owned operatting subsidiary in Sao Paulo, Brazil, has finally been incorporated and is operational as of this morning.

It as an amazing achievement for all of us, a milestone we were eager to achieve. We started our operations in Brazil over 2 years ago. The opening of our Brazilian office will help continue the growth of our successful partnership and commercial operations in Brazil and Latin America.

Our success in Brazil has even led to an unplanned opening of a new base of operations last month in Lisbon, Portugal, in great part due to the linguistic and cultural similarities.

International growth is not always easy to plan and forecast. When well executed, it can be very rewarding.

Above, a picture of the team with partners in Sao Paulo in 2016

Tonight, I'm honored to have been invited by our Brazilian legal advisor Anne-Catherine Brunschwig to a Chamber of Commerce Brazil-Canada reception this evening hosted by her firm GT Lawyers.  The event is located at the National Bank's headquarters in Montreal, on the 4th floor, the office of the President.

Our CEO, Paul-André Savoie, will be one of 3 entrepreneurs invited to tell their stories, with the highs and lows, about how they succeeded in this amazing yet very different international market.

I'd like to extend an invitation to my long time business friends and collaborators to attend this evening to learn more about the story behind’s international growth achievements, and more specifically about out expansion to Brazil. Click here to sign up and attend at no cost.

The image on the left is a link to one of the marketing campaigns that our partner Porto Seguro, the largest insurance company in Latin America, undertook several months ago to launch this initiative.

By clicking here or on the image, you'll be able to see the incredible work that was undertaken by our team, as well as theirs.


Continue Reading

Telematics in Vehicles: Is Big Brother spying on you?

By Rob Postuma on Aug 16, 2018 11:35:22 AM

With the proliferation of telematics devices in vehicles tracking us constantly, it sometimes feels like we're being watched all the time. It's hard not to be paranoid or worried about privacy concerns. With all the different things out there constantly monitoring us, from GPS to CCTV, it sometimes feels like Big Brother is spying on our every move.

Continue Reading

Self-Driving Vehicles: The Impact on Insurance

By Rob Postuma on Aug 14, 2018 5:31:29 PM

It's a nice, sunny day. You're driving down the highway, windows open, wind going through your hair, singing along with Springsteen blasting on the radio. It's a great day to be alive. You  see an 18-wheeler driving by in the next lane.. and all of a sudden you notice.....  that there's nobody behind the wheel.. that the truck seems to be driving itself...

Continue Reading

Why do Car Insurance like your Grampa did?

By Rob Postuma on Aug 10, 2018 3:51:45 PM

For years I've been saying that I need to buy a new car. Frankly, I'm getting sick and tired of needing a tetanus shot every time I take that rust box on four wheels out for a spin. Yes, I know car insurance is going to play a huge role in the make, model and year of the car I do end up buying. I guess no red sports car for me until I check with a few insurers first. 

Continue Reading

Fleet Insurance can be frustrating in Quebec

By Rob Postuma on Jul 26, 2018 4:07:30 PM

Continue Reading

The MADNESS of One-Size-Fits-All Car Insurance

By Rob Postuma on Jul 25, 2018 8:52:57 AM

One-size-fits-all car insurance rarely fits anybody!

Continue Reading

The path to perfection is reflection

By Rob Postuma on Jul 20, 2018 12:13:22 PM

At, we work hard, really hard. Our team comes in every day and busts their humps. Our goal: to create the next, big and greatest insurance solution! So far, we're well on our way towards a prosperous future with Drivn,, Baseline, Behaev and Command Center, it's an exciting time to be an employee here. Our staff comes in early, leaves late, does the occasional weekend when they need to. One of our coders claimed to have dreamt in code. Weirdly, that dream code of his ended up being the answer to a coding problem we had for ages. 

Continue Reading